Services
Building a successful brand is a layered process that includes two crucial aspects that I specialize in- Logo Design and Visual Identity Design. If you require creative services beyond the scope of logos and branding, we can discuss a bespoke package to meet your needs.
Logo Design
A logo is a crucial part of a brand’s identity and serves to communicate its values, identity, and essence to its target audience. Creating a successful logo design requires a deep understanding of the brand’s mission and the industry it operates within.
Working with me, you can expect a unique and memorable logo that will help your brand get recognized and stand out from others.
Visual Identity Design
This is a visual collection of design elements that represent a brands personality and mission.
In addition to your primary logo, a brand identity guide will provide everything you need to start marketing your business with confidence. You’ll know exactly how to maintain your brand with a cohesive look that will translate your message across a variety of applications.
Process
My design process is an easy to follow three-phase system. As your trusted designer, you’ll know exactly what’s going on and when it happens.
Brief & Research
- Communication is the way, we’ll meet in person or by phone to discuss your design challenges in detail. We’ll go over the timeframe, deliverables, budgets, etc.
- Once we agree on a quote, you’ll receive a contract, brief template, and an invoice for a 50% deposit. Work begins once this is completed.
- Let’s work. I’ll use my notes and highlight any key words that stand out to me from our initial kick-off discussion. I’ll research competitors, create word-maps, and collect reference material to prepare me for the Idea Development phase. I’ll breakdown the brief and analyze your brands industry to fully understand the challenges and target audience.
Idea Development
- At this point, conceptual sketches are created using the information previously gathered during the Brief and Research phase. I’ll choose the strongest ideas from my sketchbook and refine them further before taking them digital. I usually have a couple strong ideas that stand out to me, these are often the designs I’ll present to you.
Presentation & Feedback
- I’ll present to you a design that best communicates your mission. This includes industry specific mockups to better visualize the brand in real-world applications. We’ll also go through the development process and the decisions made to create the design.
- After receiving feedback I’ll refine the design further, or in some cases, create an additional option. The presentation process will repeat for any subsequent designs. Once approved, we’ll move forward with finalizing the design and providing you with the agreed package.
- After signing-off on a design, I’ll share a final invoice for payment. You’ll then receive a design package with all the files needed to get you started.
“A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.”
Paul Rand
Master of Modernist Graphic Design